Plastic water bottles are one of the worst culprits for the 16 million plastic bottles that are dumped in the UK each year. Julia Platt Leonard meets the innovators who have ditched the plastic and want us to eat water instead
Coming up with the idea for Ooho was the first step but turning it into a reality was another. “It’s definitely an uphill battle, I’m not going to lie. But at the same time, it’s easier than ever for ideas like this to become a reality,” Paslier says, but help from a programme called Climate-KIC, the EU’s climate innovation initiative, was invaluable in getting started.
It all makes for a business success story but listening to Paslier, the real joy comes from helping to solve a tricky problem. “What’s interesting is that we don’t necessarily want to block other people from exploring the potential of seaweed,” he says. “We want to be part of this ecosystem so of course we protect our technology, but I think there’s room for a lot of people to solve these problems.”
And what’s it like to eat/drink an Ooho? It’s surprisingly easy (I had worried that it would burst like a water balloon) and you can eat the seaweed membrane or discard it. “It’s fun, it’s different and provides a completely guilt-free experience,” says Paslier. Not bad for a drink of water.